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Europe has long been the most visited continent on the planet, but there are still countries in this lovely part of the world that remain relatively slept on by international travellers.
Where, you ask? Well, Riviera Travel is here to tell us. The cruise operator has looked into data from Eurostats on Europe’s least visited countries, using statistics on the number of nights spent at tourist accommodation in each country.
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Topping that list is Liechtenstein, which apparently only had 228,579 nights spent in tourist accommodation in 2024 (the latest data used in this study). Given its location between Austria and Switzerland, it’s hardly surprising this teeny little country delivers on magnificent scenery – the capital, Vaduz, is home to a famous castle which offers visitors sweeping views of the Rhine Valley – but Liechtenstein is often visited as a day trip from one of its neighbouring nations, which explains such low visitor numbers.
Rounding out the top three are North Macedonia, which saw just over 2 million nights spent there in 2024, and in third was Luxembourg, which welcomed around 3.6 million. Latvia and Montenegro follow behind in fourth and fifth place. Have a read of the full top 10 below.
These are the 10 European countries with the fewest tourists
- Liechtenstein
- North Macedonia
- Luxembourg
- Latvia
- Montenegro
- Estonia
- Albania
- Lithuania
- Malta
- Serbia
While we’re on the subject, read our compilation of all the countries that could use more tourism in 2026.
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