Every once in a while, we receive a press release so inconceivable that we have to comb through every word of fine print just to be sure we're not getting punked. This, dear reader, is one such announcement. Prepare to be teleported back to your prime partying days, because Natty Light just launched a line of flavored vodka.
The self-described 'shockingly delicious' spirit is available in 50 and 750ml bottles and comes in three flavors: lemonade, strawberry lemonade and black cherry lemonade. (Can you taste the hangover already?) The boozy beverage is touted as 'easy to drink' and 'flavor-forward.' In fact, Natural Light offered a money-back guarantee for the first two weeks the product was on shelves, allowing anyone who didn't love the vodka to apply for a rebate. That promotion has since ended, so sip at your own risk.
This isn't Natty Light's first made-you-look product launch – this year alone, the beer brand has been busy rolling out boozy popsicles, sour seltzer and a pineapple lemonade lager. 'Natural Light is constantly looking to innovate to meet the evolving flavor preferences of our fans,' says Daniel Blake, the group VP for Budweiser & Value at Anheuser-Busch. 'Nothing is off the table.'
Stock up on red Solo cups and prep a batch of Jungle Juice – we're dipping our toes back in the flavored vodka pool.