Fed up of watching perma-tanned influencers frolicking in the Love Island villa while the closest you’ve got to a holiday is a quick trip to the corner shop for a Solero? This pop-up hotel run by fast fashion faves PrettyLittleThing might be the solution to your woes.
A luxury experience to rival even Love Island’s swanky villa, the hotel is offering exclusive staycations to three lucky competition winners, who will be whisked off to the extremely Instagrammable Devonshire pop-up to experience the life of a social media star. Or rather: the sort of heavily curated highlights that you might see on their feeds.
The multi-million-pound holiday home, in a secluded spot in rural Devon, features its own swimming pool, a gorgeous open-plan living room with floor-to-ceiling glass walls, a luxurious bathroom with a freestanding tub, and outdoor seating around a log fire with amazing views over the surrounding countryside. And in a neat bit of brand activation, the house is also decked out in homeware from the PLT Home collection, including loads of millennial pink stuff and ample branded cushions.
The three lucky prize winners will get a two-night stay in the hotel in late September for themselves and two friends, with first-class travel, a personal chef, wellness guru, make-up artist and loads of custom merch included. Molly-Mae Hague herself couldn’t ask for more.
Already shopping for bikinis? Enter the competition via the Pretty Little Thing website here. Sure, it’s a very transparent PR stunt and you’ll probably be bombarded with marketing emails for the rest of your sorry little life, but who doesn’t love a free holiday?!