Since it launched in 2009, Uber has continually tested the limits of what a car-booking service is capable of. We’re not just talking about food delivery – over the last decade, riders have been able to use the ride-hailing app to book everything from a helicopter ride to cuddle time with kittens from a local shelter. At one point you could even book an Uber wedding.
And today, in a festive twist on that tradition, the app has launched its latest venture: Uber Sleigh, the world’s first on-demand reindeer sleigh ride.
Yep, you heard that right: for a very limited time only, and if you happen to find yourself near the Arctic Circle, you can use the Uber app to make your wildest festive fantasies come to life. And it’s free!
The reindeer rides depart twice a day between December 12 and 18 from Apukka Resort in Rovaniemi, which is the capital of Finnish Lapland. Hail a sleigh and you’ll be taken on a two-hour picturesque journey through the spectacularly wintry landscapes of the Lappish countryside. After gliding through snow-covered forests and past immense frozen lakes, sleighs will be parked up for a midway snack of traditional hot berry juice and sweet treats around a log fire. It’s a bit of an upgrade from sitting in the back of a Toyota Prius.
Reindeer rides can be booked on the app an hour in advance of departure and will be accepted on a first-come, first-served basis. The best part? They’re totally free! Now all you need to do is cover your flights to Lapland…
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