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Arashiyama is undoubtedly one of the Kyoto districts most affected by overtourism. Anyone who’s visited knows just how crowded it gets during the day, and this greatly distracts from the area’s natural beauty. Just a few months ago, the local council was even forced to cut down parts of the beloved bamboo forest due to graffiti vandalism.
To combat overcrowding and its negative effects, the local council is launching the Meets Arashiyama Project, a two-week event running from Friday March 13 to Sunday March 29. By spreading out the activities across the district at various times, the event is designed to help ease congestion at Arashiyama, improve the overall tourist experience, and, at the same time, boost the local economy. There’s even a green initiative for visitors to participate in local environmental conservation.
A highlight of the project is the illumination of Togetsukyo Bridge, one of Arashiyama's most iconic attractions. From 6pm to 9pm, the bridge will light up in a beautiful display designed by Naked, one of Japan’s top creative outfits.
Photo opportunities aside, the Meets Arashiyama Project is all about making a positive impact. To get your hands dirty – figuratively speaking – you can participate in a cleanup activity around Katsura River (11am–5pm). Once you’re done, take the collected trash over to Nakanoshima Park and be rewarded with prizes such as Saga rice and discount coupons for local shops.
While you’re at Nakanoshima Park, spend some time learning about the local arts through traditional performances (11am–5pm). Be sure to catch the Saga Dainenbutsu Kyogen, a non-verbal, masked comedic play that's been designated an Important Intangible Folk Cultural Property of Japan.
Another fun activity is the quiz stamp rally, where you answer questions about local culture and collect stamps to complete a picture inspired by Arashiyama. The stamp card even doubles as a discount coupon, making it easy to support local businesses while you explore the sights.
So, if you're in Kyoto during the second half of March, be sure to check out the Meets Arashiyama Project. It’s an engaging way to see Arashiyama while learning to become a more mindful tourist.
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