Tv Insider Summit: The Future Of Television Buying

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Tv Insider Summit: The Future Of Television Buying
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Tv Insider Summit: The Future Of Television Buying says
The explosion in the digital video market and the infusion of new data, buying methods and addressable channels into traditional TV have put these two worlds on a collision course. The path toward the merging of digital and traditional video, which seems somehow inevitable, is still unclear. And yet in the increasingly fragmented hybrid world of TV-Video, planners must plan, campaigns must fly, and everyone will be held accountable.

At the third MediaPost TV Insider Summit we get beyond the ABCs of OTT, DTV, addressable and programmatic to ask how are buyers solving for advanced TV in the here and now. We ask our brain trust of marketers and agency specialists in ATV to talk from example about the challenges with the new TV infrastructures, with leveraging data across screens, with measurement and of course integrating these campaigns with both traditional Tv and other digital channels.

We will explore:

What is the state of OTT inventory and what have early buyers discovered about achieving scale, effectiveness?

How are buyers working around the limitations in standard reporting and measurement?

What did we learn from election 2016 about addressable platforms?

What data sources and analytics are proving most powerful for index-based linear TV buying?
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By: MediaPost

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