Custom Effect

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Tamagotchi hit the US market in 1997, and proceeded to produce revenues of over $160 million in the following year. The simple notion of simulating pet care–of generating a lifelike form that users interact with–was creator Yokoi Akihiro’s sole aim. Portability was tantamount to intimacy. That is to say, portability would distinctly extend the user’s personal access and attachment to the device across space and time. The personal connection that users developed with this smooth, handheld egg remains one of the earlier instances of a technology object deeply reorienting space, body, and affection. While it is only toy, the speculative potential behind Tamagotchi: the potential to reframe and transcend ordinary life, via the screen, is still embedded in our sense of connectedness to people and devices today. Custom Effect transfers content across both digital and physical expanses in an effort to examine screens and their peripheral accessories as objects of devotion, dispersion, and fractal temporalities. Through various media like lenticular prints, readymades and video and web transmission, these works underscore the immediate possibility of artifacts.

Custom Effect is a long distance collaboration between artists Christina Humphreys (FL) and Eileen Isagon Skyers (OR). Each space will be curated to include collaborations and artworks from each artist. The opening receptions are free and open to the public and will occur on Saturday, August 29 at Surplus Space in Portland, Oregon from 6-9, pm PST and QUAID Gallery in Tampa, Florida from 7-10 pm EST. The exhibitions will run from August 29, through September 18, 2015. QUAID is open every Wednesday from 7-10pm and by appointment. Surplus Space is open Saturdays & Sundays from 12-6pm. Classes and groups are encouraged and welcomed.

About QUAID: Located at 4636 N. Florida Ave in South Seminole Heights, QUAID is an artist-run project space in partnership with TEMPUS PROJECTS. The artists who run QUAID are members of the Tampa Drawers Sketch Gang. Since March of 2013 this group of eight Tampa artists has met weekly to collaborate and draw. The Tampa Drawers Sketch Gang has been organizing exhibitions at QUAID since January 2014, including solo exhibitions of its members and various other group shows and events.

About Surplus Space: Surplus Space is an alternative, artist run project space located inside a small Portland, Oregon home. Surplus Space offers interdisciplinary artists an opportunity to produce and show work that is in direct dialogue with currently unfolding issues of social and political significance. Surplus Space seeks to promote work which is alive and engaged.
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