[Seminar] Look Where You Throw, Throw Where You Look Branding Your Business

Presented by: Kurt Saberi, Counterform: A Brand Development Firm

If utilized effectively, a well-thought-out brand can help businesses communicate more effectively, improve intelligence, impact productivity and eliminate frustration. For design to benefit a business it must have the same objective as all other aspects of a business—that is, to contribute to the financial success and to help ensure the growth and survival of the business. "Look Where You Throw, Throw Where You Look” will explore the two core components of a brand—the voice (I know you), and the visual identity (I recognize you). It will also provide an explanation for why brands are so deeply rooted in our minds. Business owners will leave with a better understanding of how important it is to effectively create and manage perception in order to establish and maintain success.

Kurt is an active member of the American Institute of Graphic Arts and believes that smart design is the common thread that connects people and markets.

Free. Refreshments provided.

RSVP Online: bit.ly/AMSSeminarApril