Viral spot I'm donut? is giving out $1 donuts next week
If youâve walked through Times Square lately and spotted a suspiciously long line for donuts, you already know: Iâm donut? is having a moment. Next week, itâs also having a very good deal.
To celebrate its first anniversary in New York City, Iâm donut? in Times Square is offering its signature ânamaâ donuts for just $1 each on Tuesday, April 22, from 10am to 3pm.Â
While the donuts are actually $1, naturally, thereâs a small catch: only 500 of the shopâs original nama donuts will be available at that price, with a strict limit of two per person. Plus, itâs first-come, first-served, which means this could very easily turn into one of those blink-and-you-miss-it situations.
If youâre unfamiliar, the Tokyo-born brand, founded by chef Ryouta Hirako, built its reputation on these ultra-soft, almost cloudlike donuts. The term ânamaâ translates to âfreshâ or âraw,â and refers to their notably light, almost melt-in-your-mouth texture. Rather than the cakey donuts you grew up with, these more closely resemble airy brioche.
Since opening its first U.S. location last April, the Times Square shop has become a full-on social media magnet, with lines routinely spilling out the door. The name itself (âIâm donut ?â) is a tongue-in-cheek nod to the idea that these pastries donât quite fit the traditional definition and the menu leans into that ambiguity with both sweet and savory options.
Outside the anniversary deal, prices are decidedly not $1, making this promotion a rare chance to try the