This map highlights each state’s favorite cereal brand. What are your thoughts?

Whether you grew up in a household where sugary cereal was like dessert or one where anything with a cartoon mascot was quietly banned, your go-to breakfast probably says more about you than you think. Now, a new study has mapped each state’s favorite cereal and put those preferences on full display. Not surprisingly, there are some very strong opinions baked in.

Researchers at Concordia University in St. Paul, Minnesota, analyzed Google Trends data from the past year to determine which cereals Americans are actually searching for most, by state. The result is a colorful, slightly chaotic snapshot of the nation’s breakfast habits.

The big winner: Froot Loops. The colorful classic topped the list in 13 states, making it the most popular cereal overall. Not far behind, Rice Krispies and Cheerios tied for second place, each claiming five states.

From there, things get a little more regional. The Northeast embraces more wholesome cereal, with Cheerios dominating states like New York and Pennsylvania. The Midwest sticks with Rice Krispies, while the South goes all-in on Froot Loops’ sugar rush. Out West, Honey Bunches of Oats takes the crown, suggesting a slightly more balanced (or at least slightly more granola-adjacent) approach to breakfast.

And then there are a few one-offs. Minnesota stands alone as the only state where Wheaties ranks No. 1, a nod to its deep roots in cereal-making. Hawaii opts for Cocoa Puffs, Iowa rides for Cap’n Crunch and West Virginia keeps it classic with Corn Flakes.

One important caveat: this is based on search data, not what people are actually pouring into bowls every morning. Still, it’s a pretty telling proxy for curiosity and cravings.

So, where does your state land and, more importantly, do you agree?