It's a colorful time to live in San Francisco. If you haven't heard, the Ice Cream museum is headed to SF this fall, and our Instagram feeds are currently being bombarded with images from a bright pop-up exhibit near Union Square, the Color Factory. Good thing this city loves rainbows!
The month-long Color Factory pop-up charges guests $32 for the sheer fun of playing inside. It's the brainchild of the folks behind the Oh Happy Day blog, , and you can't miss the building—a colorful candy-striped masterpiece—on Sutter Street.
Each room inside the Color Factory is devoted to exploring a different hue. A blue room is filled with blue balloons—which you can go inside, of course—while a yellow room is completely filled with an all-yellow ball pit—that you can jump into, of course. It's visual and tactile experiences like these that make the Color Factory so darn Instagrammable.
The Color Factory runs through September (it's run has already been extended!) so we can expect a whole lot more rainbow elevator Instagram pics. But social media users have already set the bar high with these top selections of the best snapshots to come from the pop-up thus far: