Best bars in Hongdae

When headed to Man-pyung, look for the neon sign in pink that reads "vinyl music." A music bar opened by two friends of ten years, they've long listened to music together and even DJed together. Their reason for starting the bar? They say it's because they wanted to make noise in what they deemed a quiet and romantic neighborhood. Playing music that ranges from what was hot in the '60s to current Korean indie music, you can also make song requests on hot pink post-its and stick them on the turn-table. Whoever's spinning will do their best to search for it in their 10-year LP collection or play something similar. While their cocktails are average at best, they do come out quickly. It's more the atmosphere you go for—neon laser lights and funky beats. On opening night, they showed a pig head on an iMac screen and stuck a wad of cash on its lips as an "offering" to bless their venue. The place has a sense of humor like that. 

Bali is well-known as a hotspot of surfing culture and beach lovers, having stolen the hearts of surfers and adventurers alike. It was only a matter of time before someone in Seoul took Bali beach culture as a theme for their venue—which is exactly what gastropub Bali Superstore has done. Stepping through the doors feels almost like stepping onto Kuta Beach, or at least like walking into a Balinese beachside eatery. Furnished with antiques and decor brought straight from the island, the shop is also decorated with fascinating pieces of art from Ubud, an art community in the center of the island known for its traditional culture. As for the menu, Bali Superstore sells satay skewers along with other local foods to go with their well-stocked beer selection.

Limix Lab has white walls, silver tables and silver chairs in a space that would look almost clinical if not for the shelves on the back wall full of glowing, multi-colored glass jars. These jars contain the centerpiece of Limix Lab’s menu: an array of infused vodkas including mint, grapefruit, yuza and Korean plum. Co-founder Ryu Joo-hyun was working at a traditional Korean alcohol company when he decided to try vodka in place of soju while making alcoholic infusions. He loved the result (the fruit flavors came through better), and later started Limix Lab with a friend. In addition to infused cocktails, you can also buy jars to take home. Not a fan of vodka? There’s a vanilla rum cocktail on the menu, as well as a selection of craft beer they made with their friends at Itaewon pub Pyrus.

Craft One… Located in Yeonnam-dong, this bar opened last June combining good craft beer with a local flavors. Made by locals, they exemplify the next stage in Korea’s beer evolution. The vibe… While the bar feels young and vibrant, it’s quite devoid of decoration or daintiness. It’s not Itaewon and the crowd here has considerably many more Koreans, and more males than females. Trek out here for the Mingle (the beer), but not necessarily to mingle.   

Combining modern aesthetic with a German countryside feeling, you’ll first notice Krämerlee on summer nights by the jovial drinkers seated outside. As indicated by their German name, the bar offers a simple menu of six craft beers and four food dishes. Although the classic Weissbier is a local favorite, manager and German native Christian recommends the Helene, which has undertones of the pear juice from which it’s made. Popular dishes include Christian’s favorite flammkuchen which he describes as “German pizza” (made predominately with white cheese and onions) and the potato and sausage platter. 

While you sip one of their “Zombie shots,” all of the lights go out all of the sudden and a group of zombies appear out of nowhere at a nerve wrecking sound of siren. They grab you, force you a long eye contact, dance to a Big Bang song then pour you a shot while you’re probably shivering with fear. Who doesn’t want that, right? While I consider there’s enough in my life that makes me fearful (which comes for free), if you enjoy horror and don’t mind being grabbed by creepy looking zombies, Noneun Zombie might be an alright place to visit, perhaps once. As the zombies don’t hang around in the bar, you need to sit at a table for a while—they’ll come out when you least expect it. While one downside is the fact that you need to order food with your drinks, the drinks here are pretty cheap, and their Bloody Zombie Chicken is actually not bad as fried chicken. All in all, and perhaps as expected, it’s a place that’s definitely for the gimmicks rather than a quality menu. Accordingly, you’ll go through a thorough I.D. check when you enter, on a level that’s unusual in Seoul. There is usually a pretty long line outside the bar around midnight, so if you want to avoid waiting in line you might want to visit before 10pm or after 1am. Would I go back? I'll just say that I had to get many more drinks (at a different bar) afterwards to learn to laugh again.

Books and alcohol, it’s a beautiful pairing, really. And Book by Book, located in Sangam-dong near Digital Media City Station, is a perfect place for it. Once you step into this spacious 2 story venue filled with novels, essays, comic books and used books, you’ll get right into the mood for “books and beers.” This bar/bookstore is also known for its guerrilla meetup events, where readers get to meet authors and casually talk, all the while nursing that all important beer in their hands. The cover for the event is only 10,000 won, and it includes one free beer or soft drink. This month, in November, Book by Book will be welcoming the writer Kim Eun-hee (who has written the scripts of the Korean drama Signal). You can find more details on the event and author schedules on its continuously updated blog. Solo drinking tip: Read responsibly. I mean... yeah.