What's on January 28th celebrating Seollal (Korean New Year), of course. As one of Korea’s biggest celebrations, preparations begin weeks in advance—which means finding the right gifts for your relatives and ingredients to cook (or bring) to family gatherings. For the traditional festivities ahead, why not head down to COEX anytime between January 1st to the 7th to check out the latest trends and offers? The convention will include regional delicacies, cosmetics, rice cakes, tradition liquor, wines, dietary and health related products, traditional medicines, and much more. This might be the opportunity for you to get a head start for this year’s Seollal!