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Seoul Forest’s not just for your walking shoes anymore. Once a neighborhood for a day stroll in sneakers and fanny packs the Ttukseom area in, Seongsu-dong is giving rise to a new demographic of young and fashionable Seoulites.
While mostly popular for its parks (Seoul Forest and Ttukseom), the area has also been known for the beloved Galbi Street and Handmade Shoes Town for years. Rumors of celebrities moving into the high rise apartments in the neighborhood have made it hot in terms of real estate prices but it’s mostly stayed quiet and residential until now.
Thanks in large part to the non-profit organization Root Impact and their “Seoul Forest Project,” small enterprises have been protected and local businesses upported. And in keeping with the project’s concept, many social ventures have popped up in the vicinity.Filling these spaces is a myriad of young people squeezing their way through low-rise buildings, rugged residences and apartments. Entrepreneurs, innovators and fashion designers, too, are making their way here. Especially for those in fashion, you might ask—why leave fashion meccas Apgujeong and Sinsa? Why Seongsu-dong? Everyone’s got a story and theirs bring this neighborhood to life.