Few names in New York dessert culture are as iconic as Magnolia Bakery. What began in a small West Village storefront in 1996 has grown into an international phenomenon, known for its old fashioned charm and timeless American sweets. Beloved for its pastel frosting, whimsical cakes, and nostalgic style, Magnolia Bakery remains a staple for anyone with a sweet tooth.
At Time Out Market Union Square, Magnolia Bakery is showcasing some of its greatest hits, beginning with the dessert that helped make it famous: classic banana pudding. This cult favorite layers vanilla wafers, fresh bananas, and creamy vanilla pudding into one spoonful of comfort. It has inspired countless imitations but nothing beats the original.
The menu also includes a rich fudgy brownie and a classic cheesecake, each prepared with Magnolia’s signature touch that is indulgent, satisfying, and just the right balance of sweetness. These are the kinds of desserts that feel both familiar and celebratory, whether you are sharing with friends or savoring solo.
Magnolia Bakery has long been more than just a bakery. It is part of New York’s cultural fabric, a place where visitors and locals alike line up for a taste of something simple, nostalgic, and unforgettable. At Time Out Market Union Square, guests can enjoy a little piece of that tradition without leaving the neighborhood. Whether it is banana pudding, cheesecake, or a brownie, Magnolia’s desserts prove that classics endure for a reason.