Dafi Kühne works at the intersection of graphic design, craftsmanship and mechanical performance. At a moment when digital production and AI-generated imagery increasingly dominate visual culture, the Swiss designer has devoted himself to the tactile rigor of letterpress printing, transforming a centuries-old technique into a radically contemporary form of expression. This summer, Ginza Graphic Gallery showcases his distinctive process with ‘Dafi Kühne: Constructing Posters’, on view from July 14 to August 26.
Far from nostalgic revivalism, Kühne’s practice pushes analogue printing into unexpected territory. Working from his studio in the Swiss Alps, he operates nearly forty tons of presses, metal type, woodblocks and custom-built tools to produce monumental posters by hand. His works often reach the scale of Swiss street posters, demanding an intense physical engagement with the machinery itself. Combining traditional techniques with self-engineered modifications and digital experimentation, Kühne treats printing not simply as reproduction, but as a performative and sculptural act.
The exhibition traces this intricate process from conception to finished object. Alongside completed posters, visitors encounter printing blocks, typographic elements, handmade linocuts and material fragments that reveal the labour embedded within each image. The result is a meditation on the enduring expressive power of the human hand in an increasingly immaterial age, and an immersive exploration of weight, texture, pressure and ink qualities often erased in contemporary visual production.
