Harumi Yamaguchi: Hyper! Harumi Gals!!

A leading name in the world of Japanese advertising in the '70s, Harumi Yamaguchi pioneered the kind of airbrush-heavy, almost cartoonish style closely associated with the Parco department store and its visual identity. The Parco Museum in Shibuya now looks back at Yamaguchi's 'women in search of freedom' through commercial posters published between 1988 and 1997, and also displays a number of the Matsue-born artist's new pieces, created in collaboration with designer Yasuko Furuta, photographer Camille Vivier and Singaporean graphic artist Theseus Chan.