Lifestyle brand Heral Bony manufacturers clothes, accessories and other everyday goods that incorporate art created by people with intellectual disabilities. Rather than promoting a certain kind of art, the company aims to provide equal opportunities for minority artists. The brand works closely with the Runbinii Museum in Iwate, which runs an art programme for individuals with intellectual disabilities.
The brand’s ‘Starting from Zero’ exhibition happens to be Brillia Art Gallery’s first exhibition since opening and will feature a myriad of vibrant prints and paintings which one would normally have to travel to Iwate to see. In addition to the artworks, visitors can also browse the unique goods produced by Heral Bony which feature the artists’ designs.