The historic Shiseido Gallery presents a tribute to the visionary graphic designer Masayoshi Nakajo. Five years after his passing, the exhibition revisits Nakajo’s long and influential relationship with the cosmetics company through around 200 works spanning more than four decades.
Nakajo played a pivotal role in shaping Shiseido’s visual culture, producing posters, packaging and advertising designs that blended playful experimentation with refined elegance. Visitors will encounter iconic graphics created for Shiseido Parlour, including biscuit packaging, wrapping papers and promotional posters, alongside original drawings shown publicly for the first time.
A central focus of the exhibition is Nakajo’s work as art director of Hanatsubaki, Shiseido’s influential cultural magazine. A special reading corner allows visitors to browse some 350 issues published between 1982 and 2011, offering insight into his distinctive editorial approach, where typography, illustration and photography interact in dynamic visual rhythms.
Known for his free-hand compositions and intuitive use of form, Nakajo once said he always chose ‘the design most likely to sing’. This exhibition captures that spirit, where letters become melody, images move like choreography, and graphic design reveals its expressive, almost musical potential.
