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Located south of Shibuya Station, Zakura aims to make purchasing original photographic art as simple as picking a graphic T-shirt off the racks. What looks like a regular gallery is actually a self-described ‘photo concept shop’ run by veteran photographer Katsuo Hanzawa and his wife Mari. The pair opened the space last year, in response to Japan’s lack of a photographic print-buying culture (despite a wealth of photo galleries), and hope that a customer’s first tentative purchase at Zakura will help sow the seeds of a collector mentality, especially among the Instagram generation. To this end, prints from a diverse roster of photographers are priced from about ¥6,000.
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