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Founded in 1591, this temple along Meiji-dori in Shinjuku is famed for its bell, which dates back to 1767 and is known as the 'bell of time' (toki no kane). Designated a cultural property of Shinjuku Ward, it used to both tell the townspeople what time it was and warn customers at the nearby Naito Shinjuku pleasure quarters when it was time to get off the premises. All this history makes it a very popular spot for joya no kane bell-ringing on New Year's Eve.