Why Via Inn is the go-to hotel for creatives in Japan

A drag queen and an avant-garde composer on how the hyper-convenient hotel chain fuels their artistic pursuits
Durian Lollobrigida
Photo: Manabu Morooka | Durian Lollobrigida
Written by Time Out. In association with JR West Via Inn Hotels
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With its 25 properties across the country all located within five minutes’ walk from a train station, Via Inn is one of Japan’s most convenient hotel chains. The brand is all about offering ‘home-like’ relaxation – a focus under which guests are encouraged to not only spend the night, but unlock more time for hobbies and creative pursuits.

Via Inn’s many fans include drag performer Durian Lollobrigida and veteran composer Toru Yamanaka, who opened up about their hotel habits and feelings for their adopted hometowns at Via Inn Shinjuku and Via Inn Kyoto Shijo Muromachi respectively.

Footage and fab times with Durian Lollobrigida

From the streets of Shinjuku Nichome to TV, radio and YouTube, and on to the big stage. One of Tokyo’s most recognisable queer entertainers, Durian Lollobrigida is busy gearing up for the April premiere of Durian Durian, her very own comedy musical. We caught up with the star drag queen in between shoots at Via Inn Shinjuku, a standout hotel in the neighbourhood Durian loves more than any other.

What does Shinjuku mean to you?

It’s the place where Durian Lollobrigida was born. I spent most of my gay youth in Nichome; this is where I had my highest highs and lowest lows. For me, Shinjuku is the most important neighbourhood in the world.

What makes Shinjuku so special?

Its open-mindedness. You have the Tokyo Metropolitan Government buildings and high-end department stores on the one hand, and Kabukicho and Nichome on the other. Both sides coexist without cancelling each other out. That’s what makes the neighbourhood so vibrant.

You’ve just finished shooting a YouTube video at Via Inn Shinjuku. How did you like the experience?

The unconventional location really brightened my spirits. Besides accommodating creative pursuits like my shoot, the hotel is close to Nichome and Golden Gai, making it an ideal base for enjoying Shinjuku’s nightlife and culture.

Via Inn Shinjuku

5-11-16 Shinjuku, Shinjuku, Tokyo.

Toru Yamanaka, hotel room producer

Toru Yamanaka’s international acclaim has been decades in the making. The avant-garde tunesmith’s post-minimal and ambient theatre music for the Dumb Type art collective is enjoying a renaissance some 40 years after it was first made, thanks to a new series of globally distributed vinyl releases from Tokyo-based label collective Conatala.

Meanwhile, Yamanaka remains a towering figure in Kyoto’s underground scene as the co-organiser of the legendary drag party Diamonds Are Forever, where he’s been DJing for more than 30 years. Stopping by his room at Via Inn Kyoto Shijo Muromachi, we picked the master’s brain about his adopted home town and composing in hotels.

Do you ever make music in hotel rooms?

Yeah, when I’m touring overseas, I need to fine-tune my stuff to match the venue and the performer’s vibe, and there’s no place like a hotel to help you focus on that. During the pandemic, I spent two weeks in quarantine at a hotel in Taiwan, where I immersed myself in composing during the day and watched movies all night.

We hear you’ve stayed at Via Inn Kyoto Shijo Muromachi before?

Right, when I was holding a workshop at the Kyoto Art Center right across the street. It was super convenient, since commuting from Osaka would have been a pain. I was born in Osaka and went to university there, but I’ve been coming to Kyoto constantly since I was a student. I’ve always thought that Kyoto has so many interesting places and people.

How did Diamonds Are Forever start?

In the ’80s, I went clubbing in New York with the late Teiji Furuhashi, who also played in a band with me and had invited me to Dumb Type. The experience opened my eyes, and I felt that without clubs, Japan’s culture would become incredibly backward. So I helped start Diamonds Are Forever in Osaka in 1989, and moved it to Kyoto the following year after Club Metro opened.

Via Inn Kyoto Shijo Muromachi

551-2 Yamabushiyamacho Nishikikoji-agaru, Muromachi-dori, Nakagyo, Kyoto.

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