Iriya Asagao Matsuri (Morning Glory Festival)
It's worth getting up early – as in crack-of-dawn early – for Japan's largest morning glory flower market and festival, held from July 6 to July 8 every year in and around Iriya Kishimojin temple.
About 400,000 people attend the event each year, perusing the 120 flower booths and hundred-odd festival stalls on display. As the festival takes place along a closed-off, sun-exposed street with little to no shade, be sure to stay cool and keep hydrated throughout the day.