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One of these three characters will succeed the Suica Penguin

JR East is deciding its next mascot through an online poll, with the winner announced on November 18

Shota Nagao
Written by
Shota Nagao
Editor, Time Out Tokyo
One of these three characters will succeed the Suica Penguin
Photo: East Japan Railway Company | Mascots from the official polling site
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Meet your next Tokyo transit card companion: a squirrel, a rabbit or a mole. Since February, railway company JR East has been sourcing original designs from young creators to find a replacement for the beloved Suica penguin, who will be graduating from his official duties in March 2027.

And now they’ve narrowed the candidates down to three: Option A, an orange squirrel; Option B, a purple rabbit; and Option C, an orange mole. The new characters are still in the preliminary design stage, and a separate public contest to choose a nickname will be held once the winning character design has been decided in November. In the meantime, a poll to vote for the candidates is open on JR East’s official website until September 23.

The Suica penguin has served as the transit card’s official mascot since 2001 and has become widely beloved over the years, thanks to plenty of merchandise and memorable advertisements. So whoever wins the race to become the next face of Suica and JR East will have some big shoes to fill, and we’ll all no doubt need some time to get used to the newbie.

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