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Sanrio's squishy-cute Cinnamoroll character has proven popular enough to warrant its own café, which opened on the ground floor of Shinjuku's Marui Annex. In addition to its 'natural' theme and wood interior, the café wows fans with very, very kawaii edibles such as Oyasumi Omu Rice, Cinnamon no Mogumogu Salad Plate, and Cinnamon Special Shortcake. You can also look forward to appearances by Cinnamoroll's previously unknown family and friends in the shape of portraits and limited-edition merchandise.