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Crowds started gathering around it as soon as this shop appeared in an alley in Ginza in March 2013. The focus here is on the twin soup menu, which includes the thick, chicken-based 'Tori-paitan soba' (¥850), and the meat- and niboshi-based 'Niboshi shoyu soba' (¥800). Particularly the former is worth a try: the overall effect is mild, the noodles and toppings are well balanced, and you can even add condiments like fried onions or ginger to further enhance the flavour.