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A diner-style eatery launched by Italian clothing brand Diesel and located right next to the Diesel Gallery in Shibuya, the amusingly named Glorious Chain boasts a brand-inspired interior, a mingle-friendly, international vibe and a classic brunch menu with eggs benedict, pancakes and so on. You can also go for voluminous American-style burgers and seasonal specialities, best paired with wines straight from the Diesel Farm in Italy (seriously). The souvenir shop sells T-shirts, mugs and olive oil (from the above-mentioned fashion farm, of course).