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Sitting right next to the cherry trees adorning the Meguro River, it’s not only prime location that factors into Iroha’s success. A cozy atmosphere, emphasis on good, seasonal seafood and wallet-saving prices all contribute to its ongoing popularity. Recession-proof offerings include lunch menus from ¥700, dinner banquets starting at ¥2,600, and a two-hour all-you-can-drink plan for ¥1,790.