Lola's Cupcakes

Talk about taking London by storm: Lola's started as a catering business back in 2006, but has now grown into one of the most popular cupcake purveyors in town, with 15 branches all across Time Out's city of birth. Since October 2015, they've been hoping to recreate that success in the sweets capital of the world, but are facing fierce competition from the likes of Magnolia Bakery and Monarch, both sitting nearby Lola's shop inside Harajuku's new Cascade building. Show your support and try their cutesy creations next time you're in the area.