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Yet another target for the Harajuku-Omotesando area's insatiable sweets fiends, Natural Cream Kitchen opened in spring 2015 aiming to attract the health-conscious crowd with its cakes, sandwiches and creamy tarts, all made with rice flour and sweetened with sugar substitutes like amazake mould and sugar beets. Their signature cake rolls are available in sizes up to 50cm, with the full package perhaps just enough to satisfy a trio of ravenous high-schoolers.