Pyon-Pyon-Sha

The first Tokyo outpost of this reimen (cold noodles) specialist from Morioka, the home of the pseudo-Korean dish, Pyon-Pyon-Sha Ginza serves fine-grained noodles made from a mixture of soba flour and top-quality potato starch. Dig in and enjoy their slippery feel and springy texture. The soup is made from a base of beef (meat and bones), to which chicken stock is added and boiled for five hours. Their kimchi has been pickled especially for the cold noodles, and adding it makes for a tantalising flavour. Other popular options include neginira chijimi (Korean-style pancake with onions and chives) and cheese chijimi.