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The Beams Japan flagship in Shinjuku spans five floors, housing an impressive collection of Japan-related products ranging from clothing and homewares to traditional crafts and art. You’ll also find a gallery hosting an eclectic line-up of events and exhibitions, floors dedicated to men's formal wear, along with a restaurant in the basement.
Built around the idea of sharing Japan’s creative appeal with the world, Beams Japan brings together fashion, traditional crafts, regional specialities and contemporary art under one thoughtfully curated roof. Drawing on Beams’ long-standing expertise as a pioneer of select shops, the store curates the best of Japan through a discerning lens on quality, craftsmanship and storytelling. Here’s a closer look at what you’ll find on each floor.
As soon as you enter, you’ll find yourself in the store’s ‘Local Japan’ section. Here, you’ll discover fun, stylish souvenirs alongside unique pieces created by respected artisans from across the country. Showcasing Beams Japan’s strong sense of identity, the selection puts playful twists on everyday items – from Mt Fuji-shaped bowls and iconic sushi cups to decorative tanuki statues and daruma dolls in the brand’s signature blue and orange. You’ll also spot special collaborations on the shelves, including Beams Japan’s Yamazakura Japanese whisky, Good Design Award–winning Allex scissors and other stationery.
Head up to the second floor and you’ll enter the menswear section, featuring world-renowned Japanese brands like Junya Watanabe to lesser-known underground labels, plus Beams Japan’s own made-in-Japan line. A special detail of the in-house collection is the colourful kumihimo braided cord, handmade in Kyoto, that hangs from each piece. The floor also carries a curated selection of Japanese denim and iconic sukajan souvenir jackets.
The third floor is dedicated to Japan-inspired womenswear alongside outdoor apparel, footwear and a curated selection of Beams collaborations. In the womenswear section, you’ll find Japanese brands like Minä Perhonen and Needles, while the collaboration section highlights Beams staples such as JanSport and Vans.
The fourth floor is dedicated to Tokyo Cultuart by Beams – a unique space curated by Beams Japan that celebrates Tokyo’s creative culture. Here, anything goes, with quirky art and culture items displayed on playful fixtures like a mini pick-up truck and a ping-pong table. The product selection spans both well-known and emerging artists, from photo books by renowned photographer Daido Moriyama to cute Umaibo merch inspired by the iconic Japanese snack.
Last but not least, the fifth floor is home to Fennica, Beams Japan’s select interior and lifestyle shop. Fennica blends traditional Japanese crafts – folk art, artisan furniture and everyday goods – into a modern lifestyle context. Next door, the B Gallery showcases works by Japanese artists linked to Tokyo Cultuart by Beams, highlighting Beams Japan’s signature mix of heritage and contemporary culture. For details on current shows, visit the website.