Just a minute’s walk away from the west entrance of Shinjuku Station, this home appliance discount store fills the first to the fifth floors of the Odakyu HALC department store. It’s located close enough to another giant discount retailer, Yodobashi Camera’s main store, to make this area a hotspot for serious shoppers. The variety of stock is huge, from computing, cameras and AV to watches, software, sports equipment and bedding. In the Apple Shop corner, there’s a range of iPods, iPhones and Macs. Each floor is spacious, and the well thought-out layout makes for a pleasant shopping experience. Get a ‘Bic Point Card’ (no annual fee required) and earn points to use on your next trip.