Du Pain et Des Idées

Shopping, Bakeries Omotesando
Du Pain et Des Idées 青山
Du Pain et Des Idées 青山
Du Pain et Des Idées 青山

Even in Paris, arguably the bakery capital of the world, Christophe Vasseur's operation stands out. Having taken over a century-old business and raised it to the very top of the City of Light's bakery rankings – Du Pain et Des Idées took home the Gault-Millau prize for Best Bakery in Paris after only six years in the biz – the pastry wizard conjures up heavenly pain des amies, tartines and mini-pavés (small breads stuffed with combinations like bacon-mimolette or apple-feta with honey chestnuts). Having set up his first permanent Japan outpost in Aoyama early in October 2016, Vasseur wows the Tokyo carb crowd with a pastry lineup virtually identical to that found at his Paris shop, while also rolling out Tokyo originals like mini-pavés with miso-negi and sardine tsukudani. Can Du Pain et Des Idées Aoyama live up to the sky-high standard expected of the name? We sure hope so.


Venue name: Du Pain et Des Idées
Address: 3-6-23 Kita-Aoyama, Minato-ku

Opening hours: Mon-Fri 8am-7pm; Sat, Sun & hols 9am-7pm
Transport: Omotesando Station (Ginza, Chiyoda, Hanzomon lines), exit B2
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