Time Out says
Vogue editor-in-chief Anna Wintour conceived Fashion's Night Out as a globe-straddling nocturnal celebration of the glories of haute couture (and its related pastime, shopping). This year, the after-hours shopathon will run from 6-11pm, with more than 400 stores and boutiques in Harajuku, Omotesando and Aoyama getting in on the act. There'll be DJs playing throughout the night, and hardened shopaholics can clock up stamps in the official guidebook to take part in a raffle for all kinds of covetable goodies. This year, you'll be spending for a good cause – a selection of T-shirts and bags designed by Souun Takeda will be on sale, with proceeds going towards earthquake relief activities.