Ameyoko is a maze of alleyways running beneath the train tracks between Ueno and Okachimachi stations. These bustling shopping streets are known for everything from fresh fish to souvenirs, but particularly clothes. And at Hinoya, it’s high-quality denim you’ll find. You can’t miss the store as the open facade is covered with denim, including everything from varying washes of jeans to stylish jackets.
Venture inside and browse a range of major Japanese and international denim brands. Expect to see the likes of Momotaro and Big John, as well as some lesser-known labels such as Oni Denim, Yen Jeans and Burgus Plus. You’ll find at least ten brands stocked at a time with Hinoya’s two sister stores next door, but if it’s jeans you’re looking for, this main shop is your best bet.