Good denim is an investment and you can make it more worthwhile by creating your bespoke pair of jeans from scratch. The Levi’s flagship store on Cat Street in Harajuku offers the Lot No. 1 service; the first of its kind in Asia, it allows denim hounds to create or customise a pair of jeans with the help of in-house expert tailor Mio Yamamoto. The entire process from start to finish takes about a month.
For those short on time, you can still personalise your denim at the third-floor Tailor Shop, adding features like embroidery, distressing, panelling, studs, buttons and patches from as little as ¥500. Moreover, you can also print various patterns and designs on the T-shirts bought in-store – so you can get a complete, one-of-a-kind outfit.