Swiss chocolatier Lindt has opened a shiny new flagship store in Omotesando, introducing visitors to both the brand's history and its chocolate.
Scented with sweet chocolate notes, the showcase store is divided into two areas. The Heritage Area details Lindt’s 175-year history, as well as innovations it pioneered that changed the chocolate industry. Meanwhile, the Lindor Moment Area, exclusively designed for Japan, is dedicated to the iconic, creamy Lindor chocolate balls.
There’s even a vending machine where you can insert a special Lindt coin, choose your preferred Lindor flavour, and see a chocolate ball slide down the chute. Plus, you’ll see a short-film about the story of the chocolate you chose.
The store also has a café with more than 20 chocolate drinks, which are all available for takeaway, including limited seasonal flavours like Lindt Strong Iced Chocolate Matcha. If you can’t make it to the store in person, take a virtual tour online from June 15.