Line Friends Harajuku (CLOSED)

Line is undoubtedly the most popular messaging app in Japan – and for good reason. After all, who can resist the original characters and cutesy themes you can use to personalise every chat? The Line Friends store in Harajuku is like walking into an adorable digital universe. Upon entering, you’ll be greeted by a supersized plush version of Brown the bear. The store stocks three floors of merchandise featuring exclusive characters you might recognise from Line's apps, stickers and emoji, as well as the entire lineup of BT21 characters – Line’s collaboration with K-pop sensation BTS.