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This four-storey mall in Asakusa offers a large variety of food and lifestyle goods from all 47prefectures. The first floor supermarket boasts a diverse selection of food and drink: think soy sauce, miso (soybean paste), senbei (rice crackers), sake and much more. Grab a few for a taste test comparison and you’ll definitely notice each of the prefecture’s distinctive flavours. At the adjoining food market you’ll find speciality shops selling natural honey from Ehime, aromatic coffee from Tottori and smoked seafood from Tokushima prefecture.
For lifestyle goods and homeware, head upstairs to Hagi no Kaze, where the cheerful bags are made from Yamaguchi prefecture’s traditional fishermen flags (¥4,320), or to Osaji for organic cosmetics from Gunma prefecture – the moisturising raw soaps (¥1,728) are especially popular. Prefer to feast instead? Simply make a beeline towards the top floor and grab a table at one of the restaurants serving regional cuisines.
2-6-7 Asakusa, Taito-ku
|Opening hours:||10am-8pm (1-2F), 10am-9pm (3F), 11am-11pm (4F) daily|