Matsuzaki Senbei Ginza Suzuran-dori

The new flagship store by a venerable snack dealer that's been in business for over two centuries, Matsuzaki's glistening outpost on Suzuran-dori sells the company's familiar tile-shaped Japanese cookies with pretty seasonal motifs. You'll also find a range of accessories made in collaboration with jewellery artists, while the basement floor is where to admire the artsy sample cookies on display.