Cycling wear doesn’t get any hipper than that from Japanese label Narifuri. More than the skin-tight lycra that might come to mind, the focus here is on super-stylish men’s clothing that functions superbly for those who like to get around the city by bike. Several different collections will kit you out for everything from office commutes through to chilled-out, freewheeling weekends, and there’s also the Narifuri Active line for those serious about cycling as a sport.
This flagship store is styled as a series of zones, variously resembling a cyclist’s dream city bachelor/bachelorette pad; the office of a hip creative start-up; and of course a fashion boutique. Our picks here include an insulated men’s check shirt with the usual button-front replaced by a zip to keep out the wind (¥29,700), and a bike-friendly polo shirt (from ¥15,400) made in collaboration with iconic British brand Fred Perry. The first floor of the building is home to sister shop Charifuri, dedicated to selling and maintaining high-quality cycles; along with Easy Ride Tokyo, a bike rental service offering rides for ¥1,500 per four hours, or ¥2,500 for the day.