New Balance Tokyo

Uncomfortable sneakers are a thing of the past at New Balance’s flagship Tokyo shop. The Aoyama store offers a fitting system, dubbed ‘wise sizing’, that measures your foot’s width and circumference as well as length, to give your shoes that ‘just fit’ feeling. There’s an extensive range of running shoes to choose from, with women’s occupying the first floor and men’s on the second floor, plus a wide selection of clothing for those looking to overhaul their workout wardrobe. The shop also carries plenty of products for children, so you can get the little ’uns kitted out while you’re at it.