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Time Out says

Remnants of materials used at factories, ‘dead stock’ products and other leftovers are all brought back to life through various projects thought up by the folks behind Newsed, a self-styled upcycling brand that takes regular old recycling to the next level. These prophets of sustainability not only resell old finds – instead, they add to them, taking things headed for the dumpster and turning them into brand- new fashion items.

Newsed’s funky, colourful and extremely popular badges and earrings are made of leftover acrylic materials from accessory factories, while the stylish bow ties give seatbelts sourced from a car facility a second chance. There are also seat cushions fashioned from unused airbags, key fobs crafted from advertising tarpaulin, and card holders created from leather scraps.

The brand’s online shop carries a plentiful selection of items, some of which you can also find at fashion dealers and museum shops across Japan. If you prefer bricks and mortar, there’s a full list of retailers on the website, or you can head to the always well- stocked Accommode store in Lumine Est Shinjuku.


Accommode, Lumine Est Shinjuku 3F, 3-38-1 Shinjuku, Shinjuku-ku
Opening hours:
11am-10pm, 10.30am-9.30pm Sat, Sun & hols
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