Time Out says
Trust us: you have no idea how many free magazines get produced in Japan until you go to Only Free Paper. This 'store' stocks nothing but periodicals of the complimentary kind, and there are hundreds of them: everything from limited-run fanzines to glossy monthlies, covering genres ranging from food to fashion to fine art. Visitors are invited to take home any titles that pique their interest, the only restriction being that you can't walk off with more than a couple of copies of any particular title. Which is fair enough, really.