Sega Store Tokyo

Located on the sixth floor of Shibuya Parco, this is the second Sega store in the world, following the opening of Sega Store Shanghai in May 2025. The star of the show is the Sonic merch, natch. You'll find a wide selection of products featuring Sonic, Tails, Knuckles, Dr Robotnik (Dr Eggman in Japan) and other fan favourites, ranging from keychains and acrylic stands to pillows and plushies.

Fans of the Yakuza / Like a Dragon games are also in luck, as the popular franchise is featured prominently throughout the store, in the form of items like pillows, figurines and more. There's plenty of Persona products to please the people too, namely items from Persona 3 Reload and the masterpiece that is Persona 5, plus Hatsune Miku merch too.