Seminaked Party by Desigual

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Seminaked Party by Desigual

Bonkers Spanish label Desigual, known for its bold designs and even bolder prints, is holding a Tokyo event full of barefaced cheek. The first 100 people through the doors of Desigual's Harajuku shop on Saturday – wearing only their swimsuits – will be allowed to pick two items of their choice from the the brand's Spring/Summer collection. While this unusual retail stunt has made for a faintly chaotic experience in other countries, here it's being rather more carefully managed: registrations are being taken at 9am, after which the lucky hundred shoppers will be given a bathrobe that they won't have to shed until the countdown to the doors opening at 10am. Note that you'll need to be 18 or over to take part, and you should expect to have your photo taken during the event.

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