These limited-edition Yen Town Market goods feature collabs with Fruit of the Loom, Lee, Medicom Toy and more
Toyota Japan has teamed up with Starbase to launch Drive Your Teenage Dreams, a project to inspire the younger generation to enjoy cars in new ways. The aim of the project is also to help you get in touch with your younger side and to make you feel like a teenager again – no matter your age.
To help achieve this, the project has launched an official Toyota merchandise collection with limited-edition items made in collaboration with iconic fashion, toy and watch brands. Expect Fruit of the Loom T-shirts and hoodies, Lee denim jackets and jeans, Be@rbrick collectible figurines, New Era caps and even a special G-Shock watch.
The collection is available at Yen Town Market, both online and at the permanent store on the third floor of Shibuya Parco. While the collection is only available to buy in stores in Japan, the online shop ships internationally.
With so much to choose from, we’ve selected a few of our favourite pieces from the collection. These are sure to make for great souvenirs or special gifts from your time in Japan.
It doesn't get more cosy than snuggling up in a comfortable oversized hoodie. This simple Toyota logo hoodie comes in three different colours: black, navy and cream. You can also get Toyota logo sweat tops without the hood in grey, dark green and black.
You can’t beat a classic T-shirt, especially from Fruit of the Loom. These heavyweight tees are made with 100 percent cotton and feature two small embroidered patches of the Toyota and Fruit of The Loom logos.
This pack contains three pairs of white socks detailed with black, red and yellow stripes above the ankles. They also feature the Toyota and Fruit of the Loom logos on the heel and toes.
Painter-style pants and cargos have made a big comeback over the last few seasons and these blue denim jeans are the perfect way to wear the trend. The Toyota logo is emblazoned over the back pockets and you’ll find the phrase ‘Drive Your Teenage Dreams’ down one leg.
Medicom Toy collectors won’t want to miss out on these two special Be@rbrick figurines that feature the Toyota logo. 'Drive Your Teenage Dreams' is also printed on the back of the head above a another small Toyota logo.