Zenkoku Meikasen Tobu Ikebukuro
Time Out says
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A Japanese reinterpretation of the traditional Chinese mooncake, the geppei from Nakamuraya in Shinjuku has been delighting dessert-loving Tokyoites since 1927. The Tobu Ikebukuro version, sold only here, bears the likeness of Ikefukuro, the neighbourhood's owl mascot.