Harajuku Laforet’s gender neutral fashion week is celebrating the 20th anniversary of the fluffy Sanrio character Cinnamoroll. Around 40 shops within the department store are offering Cinnamoroll-inspired clothing, accessories and food from October 8 to 30. You’ll findCinnamoroll earrings at Kawaii Stars, hoodie at Land by Milkboy, tote bag at Maison de Fleur, baby blue noodles at Chipoon, and churro ice cream at Guzman Y Gomez.
The opening day on October 8 will feature a fashion show on a sky-themed runway decorated with images of clouds, which you can also walk on after the show. If you’re looking for more photo ops, head to the sky room on the second floor, where there’s plenty of space to take photos with a sea of clouds. You could even get a free ‘manicure’ with the latest nail printing technology.
If you visit October 23, you’ll get to meet and greet the white puppy Cinnamoroll at Takeshita Street (11am) or in Laforet (1.30pm and 3.30pm). Make sure to look out for any hidden Cinnamorolls within Harajuku. You’ll receive a free phone wallpaper if you scan the QR code attached to it, and a sticker if you collect all five.